Susie Mauceri Online

SUSIE MAUCERI

On design
Visual communication can be more powerful than the written word. Design, at its best translates ideas into imagery for quick interpretation and conveys several levels of communication at once.
On writing copy
Keep it simple. When you are selling something, you and your competitors are sure to be Dedicated Readers. However, the general public doesn' t have the same attention span. For instance, in ads you have a few eye-blinks to grab readers' attention, so the main message must be understood in the time it takes to click a mouse or turn a page.
On marketing
Research, test, act and follow up. One without the others is an island.

SUSIE MAUCERI MARKETING & DESIGN
	SUSIE MAUCERI On design Visual communication can be more powerful than the written word. Design, at its best translates ideas into imagery for quick interpretation and conveys several levels of communication at once. On writing copy Keep it simple. When you are selling something, you and your competitors are sure to be Dedicated Readers. However, the general public doesn' t have the same attention span. For instance, in ads you have a few eye-blinks to grab readers' attention, so the main message must be understood in the time it takes to click a mouse or turn a page. On marketing Research, test, act and follow up. One without the others is an island.	SKILLS Conceptualizing and strategizing Project management (concept to completion) Evaluating and defining a range of best practices and print solutions Writing and editing Branding, graphic design & art direction Problem solving Budgeting Media buying / negotiation Teaching / mentoring Digital Illustration, retouching, multimedia Developing high level presentations Conversant in French TOOLS AND TECHNOLOGY Microsoft Word, Excel and PowerPoint; QuarkXPress; Adobe Photoshop, Illustrator, InDesign and ImageReady; Macromedia Flash, Fireworks and Dreamweaver; html, xhtml and CSS